Search Engine Optimization (SEO) is a crucial part of website marketing. It is perhaps one of the most effective and important aspects of site building. If you have a business website and are not optimizing it, you are literally throwing money out the window. Why? Because if you do not optimize your website, no matter how many pages you have, you will not rank with the top search engines.
There are two popular forms of search engine optimization: natural SEO and pay-per-click (PPC). Natural optimization involves updating your website, articles, blogs and other online marketing material regularly to improve its rank with the search engines. Natural optimization is relatively easy to accomplish. You don’t have to be a rocket scientist. All you need is a little common sense and a little time. Here are the basics of natural search engine optimization (or SEO):
Search Engine Optimization should include organic marketing as well as paid advertising.
Organic marketing is all about improving your website s rank with the search engine optimization program (or SERP). Natural marketing is all about using keywords to attract prospects and customers. Organic marketing involves no money being paid for traffic. Pay-per-click (PPC) involves the use of sponsored advertising on search engine results pages.
There are many different types of Pay-Per-Click search ads. They consist of text ads, banner ads, image ads and video ads. You have the choice between paying per click (PPC) to get customers to your website or to display your product/service on your web page. You only pay when a customer clicks on your advertisement. There are also landing page ads, which are displayed on the top of the first page when a potential customer searches for a keyword or search term.
Keywords serve a very important purpose in search engine optimization and online marketing. Keywords are the phrases or terms people will enter into the search engine to find what they are looking for. You want to make sure you choose the right keywords to maximize your chances of getting ranked high in the search engines. It’s important that you build a list of keywords that are not only popular but also untapped. The untapped keywords come from your current customer base and related searches.
A very popular marketing strategy today is pay per click (PPC).
This form of marketing can be extremely effective for online business owners. Pay per click can be done through Google AdWords, Microsoft ad Center and Yahoo! Search Marketing for small to medium sized businesses. Although this form of search engine optimization is relatively inexpensive, you do want to make sure you understand how to maximize your PPC budget so you get the most bang for your buck.
Other search ads that can bring in an incredible amount of traffic include text links, image ads, video ads and results oriented ads such as sponsoring reviews. Text links are best placed within the article title and within the body of the article itself. Image ads work well within the body, but if your article contains images or video ads, then these will need to be targeted by a different form of pay per click search advertising. Video ads need to have the proper keywords in order to rank favorably with the search engines.
- The bottom line is that there are many forms of effective marketing strategies that are available for businesses online.
- Search engine optimization is just one of the most popular choices available.
- With the proper research and a bit of elbow grease, you can start an internet marketing strategy that will bring you results.
- Just be sure that you target the appropriate audience and stick to a marketing strategy that is effective and will not burn a hole in your pocket.